$499 Friday Sale - Important Information

Thank you for booking an appointment for our $499 Friday Sale October 30-31, 2026.

This sale will be very different from the normal bridal experience at Memories and may not be the best fit for every bride. The $499 Friday Sale is geared to our bargain-hunting brides who want the best deal possible and don’t mind a no-frills experience. Please read the details below and browse the selection of sale dresses in your size to make sure the $499 Friday Sale fits your needs (bridal sizing runs small - we suggest looking a size or 2 larger than you normally wear).

$499 Friday Sale Appointments:

• Appointment length is limited to 1 hour (45 minutes trying-on, 10-15 minutes finalizing).

• Each bride will have their own fitting room but may be sharing a viewing area and consultant.

• Limit of 2 guests per shopper (groups of up to 4 may be accommodated with advance notice).

• Only sale dresses will be available to try on during your $499 Sale appointment. Our full collection of regular-priced dresses will not be on the sales floor. If you would like to shop our full collection, a traditional bridal appointment on a non-sale day will be needed.

• Sale features select dresses in sizes 6-26 (bridal sizing runs small).  Selection in sizes 18-26 will be limited.

• Approximately 150 dresses will be marked down to just $499 (or less). We will also have about 100 dresses marked down to $999 during the sale.

• All $499 Friday sale purchases must be paid in full and taken home that day.

• Dresses are sold as-is, and all sales are final (no refunds or exchanges).

Traditional Bridal Appointments:

• Appointment length up to 2 hours.

• Every bride works one-on-one with their own consultant and has a dedicated viewing and seating area for their guests.

• Suggested max of 4 guests (additional guests welcome with prior approval).

• Shop our full collection of over 500 gowns in a diverse array of styles and sizes.

• Large selection of sample dresses in sizes 6-26 with special orders available in sizes 0-30

• Most dresses $999-$3,000.

• Both off-the-rack and special-order options.

If you think a Traditional Bridal Appointment will be a better fit for you, please call 269-344-2404 or respond to our texts and we will happily reschedule your appointment as a Traditional Bridal Appointment on a different day (including during our upcoming White Weekend Sample Sale Thanksgiving week).

We are so excited to help you find your perfect dress!