The Bridal Shop

The Memories bridal shops showroom filled with a selection of wedding gowns.

Your Bridal Appointment

At Memories, our dedicated bridal stylists work one on one with each bride, giving you the attention you deserve and helping you find the dress that is perfect for you.  Please reserve an appointment time before your visit so that we can make sure we have a room and stylist reserved just for you.  We would love for you to be the next Memories Bride!

Three wedding dresses on display in the storefront window of Memories bridal shop.

Choose Memories

Before you choose the wedding dress, you choose the bridal shop! It's a special and exciting time, and you want to choose a bridal store that you know will take care of you every step of the way. Let Memories help you find the best dress for your big day, and be smart with your time and your money.

  • Convenient Location
  • Specialized, One on One Attention
  • Curated, Unique Selection
  • Knowledgeable, Experienced Consulting
  • Award Winning Designers and Cutting Edge New Lines
  • Options: Shoes, Veils, Jewelry & Undergarments
  • Bridal Party: Bridesmaids, Tuxedos & Mother of the Bride
  • Exclusive Shopping Events

Nearby Location

Location of nearby bridal stores and wedding dresses in Michigan, highlighting Kalamazoo and Grand Rapids areas.

The experience of an exceptional bridal store is truly worth the drive — but thankfully Memories is easy to get to from throughout southwest Michigan, Indiana, and Illinois.

Just off the business loop, in the heart of downtown Kalamazoo, our bridal boutique is a favorite destination for brides from Grand Rapids to Battle Creek, from Hastings to Allegan, from St. Joe to Portage and every city and small town in between.

So much more than just a local bridal shop, Memories often hosts brides from Chicago, Detroit, and beyond who love our big city selection at more affordable prices.

With excellent restaurants, unique shops, and several of Kalamazoo’s best wedding venues just steps from our door, an appointment at Memories will be fun and fruitful for you and your entourage. Plus, with convenient hours and free validated parking directly behind our building, you’ll be free to have fun and focus on the moment - finding your perfect dress!

Location is certainly important while shopping for your dress — don’t be afraid to expand your definition of “bridal shops near me” just a bit during your search for the best wedding dress shop. Memories Bridal is closer than you think, and always worth the trip!

There are bridal stores — and then there's Memories Bridal.

We invite you to contact us, get location and address information or schedule an appointment online to view our full collection in person.

Downtown Kalamazoo - 203 E. Michigan Ave. Kalamazoo, MI 49007


All bridal stores will carry a selection of quality, familiar styles. At Memories, we love being able to help our customers celebrate and showcase their own unique personal style. That’s why every dress at Memories has been hand-selected by our team to create a beautifully diverse, curated collection of swoon-worthy gowns.


Whether you’re planning an intimate back yard ceremony, an exotic destination getaway, or a grand black-tie event, our unique collection features gowns for just about every wedding vision. From ultra-feminine lace sheaths, to princess-worthy ballgowns, to casual Bohemian elegance our collection is just as diverse as our brides.


Featured bridal gowns include Calla Blanche (dramatic, couture-inspired styling), Chic Nostalgia (Boho at its best), Justin Alexander (classic European elegance), Lillian West (relaxed, feminine, chic), Maggie Sottero (modern romance, exquisite details), and Venus Bridal (understated charm, classic styling) each featured dress has been carefully selected for its unique styling and quality workmanship.


While most gowns are available in classic white or ivory, we also feature an array of gowns in subtle shades of blush, gold, champagne, nude, pearl, and oyster. These soft and understated colors add richness to the dress and accentuate the beautiful detailing.


At Memories, we know beauty comes in every size, and so we typically feature our wedding gown samples through size 22. If you fall in love with a dress that is not your size, don’t worry! Our experienced consultants can help you visualize just how that dress will look in the ideal size. When it comes time to order, we’ll use your measurements to select the best size possible and special order just for you. Most gowns can be special ordered in sizes 0-32. Once your gown arrive to our bridal salon, you’ll then work one on one with a talented seamstress to further customize the fit of your dress so that it is perfect for you!


We've found dresses and designers that offer gorgeous styling at great value. Our gowns typically range from $800 to $3,000 with the majority of dresses under $1800. For even greater value, we also feature a collection of discontinued gowns starting at just $299 available for purchase off the rack, or be sure to attend our annual Bridal Sample Sale (held each summer) and save up to 80% off select wedding gowns.

The most beautifully diverse, curated collection of wedding dresses in Michigan.

This gallery represents only a small part of what we offer. We invite you to schedule an appointment at our bridal store to view our full collection in person. We would love for you to be the next Memories Bride!

Consultant helping a bride as she wedding dress shops and tries on a dress.

Experienced, Knowledgeable, Attentive

It takes years of experience, attentiveness, knowledge and caring to transform your preferences and feedback into the ideal dress. From the beginning of your very first bridal appointment, we get to know you, your unique personal style, and your vision for your wedding so we can help you find the dress that’s perfect for you. 

Just as each of our dresses has been hand selected just for Memories, so too has our staff. We strive to recruit the kindest, most caring, most passionate individuals to assist our brides. We treat our staff like family, and they in turn treat our brides like friends.

We believe that a wonderful shopping experience is just as important as finding the best dress, and our kind and attentive staff are at your service through every step of the process. Your happiness is our ultimate goal.

For real answers to common questions you may have, see our Frequently Asked Questions (FAQ) page.

Bridal accessories: satin, high-heeled wedding shoe, earrings and jewelry on display inside Memories bridal boutique.

Options: Shoes, Veils, Jewelry and Undergarments

Once you’ve found the perfect dress, it’s time to complete the look with the perfect accessories. Choosing the ones can completely transform your look and take you to a whole new level of bridal glam. At Memories, we feature a complete collection of bridal accessories just as diverse as our gowns. From veils and headpieces to tiaras and headbands to shoes, Spanx, and long-line bras, we carry everything you need to personalize your wedding day wardrobe and showcase your most beautiful you, without having to visit multiple bridal stores.

Customers of Memories wedding shop, bridal party in blue maxi bridesmaid dresses and khaki groomsmen suits.

Bridal Party: Bridesmaids, Tuxedos and Mother of the Bride

So much more than just the wedding dress, Memories' bridal boutique is the best place for your entire wedding party. From sequins and lace to tulle and mix-and-match styles, our bridesmaid’s and mother of the bride collection offers affordable, on-trend styling (starting at just $150) in almost any color you can dream. Featured designers include Christina Wu Occasions and Venus Bridal.

Is your Bridesmaid from out of town? We can accommodate them using our bridesmaids dress form.

And don’t forget the guys!  Featuring tuxedo and suit collections by Jim’s Formal Wear, Memories offers one of the most extensive selections of colors and styles for suits, vests and ties in Southwest Michigan to fully coordinate with your wedding palate and vision. At Memories, we’ll be sure your entire wedding party looks amazing!


No upcoming events are scheduled at this time.


Labor Day Weekend Hours

Sunday, September 1 - Monday, September. 2

Event Details
Annual Homecoming/Prom Sample Sale

Annual Homecoming/Prom Sample Sale

Friday, August 16 - Saturday, August. 31

Event Details
Bridal Sample Sale

Bridal Sample Sale

Friday, July 19 - Monday, July. 29

Event Details
Closed Mother's Day

Closed Mother's Day

Sunday, May 12

Event Details
Brides Across America

Brides Across America

Tuesday, November 13

Event Details
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Just wanted to personally thank You! My wedding dress was a dream. Your staff is amazing and I will always recommend You!


Delton, MI

Read reviews on Facebook

I can't say enough good things about Memories! If you have never been- go! My sisters and I all got our prom dresses from Memories in high school, so when it came time for my wedding I knew we had to go there! After trying two other wedding gown stores before our Memories appointment, I can honestly say that the quality of their dresses and selection is just perfect! Putting bows on the dresses that we wanted to have pulled to try on was so much fun and they even accommodated all five bridesmaids plus my mom in a dressing room suite. We also had all of the groomsmen rent tuxes from Memories and their selection and recommendations were amazing! Service was great from advice on tie colors to seamstresses. Highly recommend!

Kalamazoo, MI

Read reviews on Facebook

I wanted to personally thank all of the staff that assisted me in selecting the perfect wedding gown!  It turned out picturesque on the beaches of Key West and I received so many compliments on the dress itself!!

Bay Village, OH

We made our appt first of the day. We were driving from out of the area and they let us in early and from the very start they were awesome. Morgan helped us and I knew the dress was "the one" before I even tried it on. Couldn't be more thankful!  


Grand Rapids, MI

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“This is an overdue thank you. After a disappointing visit to a swanky store in downtown Chicago my cousin called Memories and was able to make a last minute appointment the very next day for me to look for my dress before I had to head back home to Cleveland. Best decision ever. I had the most amazing experience at Memories! The staff, and especially Darcie, were super friendly and really listened. She made my girlfriends and I feel very welcomed and not rushed.  Best part is that I found my dress that visit and was able to take it home that very day! Oh yeah, and it was within my budget! I can't say enough good things about my experience with Memories and finding my wedding dress. It was super stress free and such an enjoyable experience. I felt very special. Thank you Memories for helping turn what I thought would be a stressful process into one of the easiest and most memorable parts of my wedding planning!”

Cleveland, Ohio

Read reviews on Facebook

My dress was perfect! The whole experience from start to finish with Memories was great! The consultant who helped me find my dress was sweet and kind and all the girls who helped along the way were excellent! Go to Memories and find your gown, brides!!!


Read reviews on Wedding Wire

Memories was great to work with for my wedding. Excellent staff and customer service, took care of everybody in the wedding party, and made us their number one priority. 

This is what you get from a locally-owned business with the owners on-site. I just don't think the chains can match it and it's the better way to go. You won't regret using Memories for all your needs!

Kalamazoo, MI

Today was one of the best days of my life! I had the best experience today finding my wedding dress! I was apprehensive at first but Monica totally put me at ease. Thank you for an awesome day! I can't wait to pick up my dress!!


Read reviews on Facebook

I bought my daughter’s prom dress here and it is a beautiful one of a kind dress. The experience was awesome. The staff was great. I'm getting married this year and I'm going there to look for my wedding dress.


Read reviews on Google

My wedding dress experience at Memories was one of my favorite parts of wedding planning! Kate was so much fun to work with and we received great personal attention during all of my dress appointments. It was a very laid back atmosphere and they have a great selection of gorgeous wedding dresses! We also purchased bridesmaids dresses and the mother of the bride dress. They were great about accommodating and working with my bridesmaids, who live in all different parts of the country. I'm so grateful that they helped me find my dream wedding dress and would highly recommend this place to any bride!


Read reviews on Google

We have received excellent customer service and beautiful dresses from Memories, both for prom and now for my daughter's upcoming wedding! The quality and selection of the dresses, as well as their high level of service, sets them apart from everywhere else. We never felt rushed and their recommendations were spot on- they really took the time to listen and apply their knowledge to help us find the perfect dress. I would recommend Memories to anyone looking for an amazing dress and stress-free shopping experience!


Read reviews on Facebook

Memories was the second place that I went when I began looking for my wedding dress. Fairly quickly into the appointment I knew I would not have to go anywhere else! The dress selection is amazing. I had an idea of what I was looking for and my consultant was great at helping me find just that. In a world where wedding dresses had all started to look the same to me, I was able to find my perfect, unique dress, unlike anything I had seen before. It was love at first sight! Now, just a few months later my dress is already in and just as perfect as I remembered. I even have my appointment set for alterations thanks to the recommendation of my consultant. Memories took the stress out of finding a perfect wedding dress, leaving just the excitement and satisfaction of knowing I made the perfect choice!

Kalamazoo, MI

Read Reviews on Facebook

Erin is who worked with us... the scheduled appointment was beyond expectations. It was easy, fun, caring & extremely professional! She took exceptional care, time and focus with myself, my bridesmaid & my fiancées sister. I was nervous going in, had no ideas or expectations. Erin made this a wonderful experience & incredible memory for us all. Smiles & tears were shared!! Oh, & yes I absolutely found the dress of my dreams!

Kalamazoo, Michigan

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5 stars! As you can see from other reviews (all 5 star reviews!) this is the best place in the area to find your dream dress. We all watch TLC's Say Yes to the Dress, but few of us can make the trip to Kleinfelds nor afford the price tags of their dresses. This is Kalamazoo's Kleinfelds! From the moment you lay eyes on the dresses in the store window, you will be amazed.  The sales staff is sooooo helpful and they really identify with you and want you to have the best experience trying on dresses.  I ended up buying my wedding gown, bridesmaid dresses, jewelry, and accessories here! I had an amazing experience! And my husband loved my dress too. 


Read reviews on Yelp

Great experience! Friendly staff, they actually choose the dress that I picked! Love the dress selection, great price range, my max budget was the most expensive dresses they had so it worked perfect for me. We didn't have to look at price tags which is always a plus. Would recommend Memories to any bride! 


Read reviews on Wedding Wire

I would give more stars if I could!  A few months ago, I had the most amazing bridal dress experience at Memories.  My mom, sister and I had a morning appointment on a Saturday in November and Cailin helped me find the perfect dress.  She listened carefully to what I was looking for and what my budget was.  My mom, sister and I pulled a few dresses that we liked, and Cailin pulled some as well.  The very first dress I tried on was one she pulled for me.  It was THE one.  I loved it immediately.  I tried 11 more dresses on and went back to the first.  Mom cried, I cried, we knew it was the one!  Cailin was not pushy, nor did she rush me.  She made me feel comfortable making a very important purchase.  She gave great feedback and we honestly had so much fun the entire visit.  It was perfect...exactly what you would hope for.


Read reviews on Yelp

Our tuxes were absolutely wonderful, service was great. Thanks!

Kalamazoo, MI

I can't say enough good things about Memories and my consultant Kaila! The facility and set up is beautiful, comfortable and feels private. They also had the perfect amount of selection - tons of different styles but not too much that it was overwhelming - all with reasonable prices.

Marshall, MI

Read reviews on Wedding Wire

Memories is by far the best place to go for a wedding dress in Kalamazoo. They treat you like the beauty you are and make sure you leave with a dress that is beyond your dreams. I am so thankful that Memories helped me find a dress that is me. Plus, I am a plus size bride and they were more than accommodating. I will forever refer Memories to all brides I know. 

Kalamazoo, MI

Read Reviews on Facebook



My wife and I decided to celebrate our 11 year wedding anniversary with a photo / video shoot and Memories Bridal & Evening Wear was our only choice of all others in the area to make certain we looked especially good for the occasion. Their selection and service was excellent, which allowed us to focus on what was most important...our anniversary celebration!

Kalamazoo, MI

Read reviews on Yelp



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