$499 Friday Sale

ONE-DAY BRIDAL FLASH SALE!!! We're out of rack space and need to make room for a huge new shipment of bridal gowns, so it’s SALE TIME!!!

Over 150 wedding dresses will be on sale for just $499 (or even less) for one day only on Friday, October 24, 2025. Originally priced up to $2,400, this is the perfect time to get an amazing deal during our first ever $499 Friday Sale!

Reserve your 1-hour $499 Friday Sale appointment now by clicking here or using the button below. Be sure to select the “$499 Friday Sale” appointment type when reserving your spot for October 24. (WALK IN SHOPPING WILL NOT BE AVAILABLE.)

Sale features select off-the-rack dresses in sizes 6-16 (sizes 20-26 are very limited). All purchases must be paid-in-full and taken home that day. All dresses sold AS-IS, and all sales are final.

UPDATE: The response has been HUGE and we are currently fully booked Friday, Oct. 24, but we have opened up limited $499 Sale appointments for Saturday, October 25! Please call 269-344-2404 to be added to our waitlist for Friday, October 24, or use the link button below to reserve a 1-hour sale appointment on October 25 (be sure to select the "$499 Friday" appointment option).

* Only $499 Friday sale dresses will be available to shop during this special event on October 24. If you would like to shop our full collection of regular-priced wedding gowns, please reserve one of our regular “Bridal Appointments” on an alternate day. Our regular gowns will be available for browsing, but try-ons of our regular collection will not be available during sale appointments. Limit 2 guests per bride for sale appointments.