$499 Friday Sale

TWO-DAY BRIDAL FLASH SALE!!! We're out of rack space and need to make room for a huge new shipment of bridal gowns, so it’s SUPER SALE TIME!!!

During our $499 Friday Sale, over 150 wedding dresses will be marked down to just $499 for two days only Friday & Saturday, October 30-31, 2026. Originally priced up to $2,800, this is the perfect time to get an amazing deal during our 2nd annual $499 Friday Sale!

Reserve your 1-hour $499 Friday Sale appointment now by clicking here or using the button below. Be sure to select the “$499 Friday Sale” appointment type when reserving your spot for October 30-31. (WALK IN SHOPPING WILL BE VERY LIMITED. If your desired appointment time is not available, please call to be added to our waitlist.)

Sale features select off-the-rack dresses in sizes 6-26 (sizes 18-26 are more limited). All purchases must be paid-in-full and taken home that day. All dresses sold AS-IS, and all sales are final.

* Only $499 Friday sale dresses will be available to shop during this special event on October 30-31. If you would like to shop our full collection of regular-priced wedding gowns, please reserve one of our regular “Bridal Appointments” on an alternate day. Our regular gowns will be available for browsing, but try-ons of our regular collection will not be available during sale appointments. Limit 2 guests per bride for sale appointments.