Prom Dresses

In store photo of prom dress selection, multiple circular racks of dresses.

Appointments Required


To make sure we have a fitting room and consultant available for everyone, appointments are required for all dress shopping. Please use the button below to reserve your shopping time.

Walk-ins may not be available during peak times January-April.

photo outside Memories store, showcasing front window and store sign.

West Michigan's Biggest Prom Selection


Our downtown Kalamazoo location offers the best prom and pageant collection in West Michigan featuring dresses in sizes 0-24 with over 1,300 dresses in-stock during peak prom season. Featured prom designers include Sherri Hill, Ellie Wilde, Amarra, La Femme, Jovani, and more.

To give the best service possible to all customers, all shopping is by appointment. Please call or click here to reserve your appointment time. Appointments are currently available Tuesday-Sunday (closed Mondays). Walk-in shopping is typically not available January-April (especially on the weekends). Please reserve an appointment to guarantee a fitting room!

**Please note, due to limited seating we request a max of 4 guests per appointment.**

Featured Prom


two girls wearing short homecoming dresses

Homecoming Dresses


Memories now offers homecoming dresses! Featuring some of the cutest short dresses you will ever see from our fave designers such as Sherri Hill and Amarra, our homecoming collection is small but mighty! Currently, our short dress collection is available in sizes 0-16 with prices ranging from $149-$399.

All shopping is by appointment. Please call or click here to reserve your appointment time. (Walk-in shopping is typically not available on weekends January-April.)

Featured Homecoming


The Cinderella Project logo of a crown in front of dresses.

The Cinderella Project


The Cinderella Project of Kalamazoo is an annual event that provides free prom dresses and accessories to local high school young women in need. We believe every girl should feel like a princess.

FAQ


When should I start shopping for my prom dress?
The earlier the better! We start receiving our new prom stock in November and December and our stock levels typically peak in February.  While we continue to receive new arrivals throughout the season, it’s best to shop early for the biggest selection.

What is the price range of your prom gowns?
The majority of our prom gowns range in price from $350-$699. Select sale dresses may be available for $199-$299.

How do alterations work?
See our alterations page.

Events


No upcoming events are scheduled at this time.

White Weekend Bridal Sample Sale

White Weekend Bridal Sample Sale

Friday, November 22 - Sunday, December. 1

Event Details
Annual Homecoming & Prom Sample Sale

Annual Homecoming & Prom Sample Sale

Friday, August 23 - Saturday, August. 31

Event Details
Mother's Event & Sample Sale - May 7-31

Mother's Event & Sample Sale - May 7-31

Tuesday, May 7 - Friday, May. 31

Event Details
End of Season Prom Sale - $99-$299

End of Season Prom Sale - $99-$299

Tuesday, April 2 - Saturday, May. 4

Event Details
Holiday Hours

Holiday Hours

Sunday, December 24 - Tuesday, January. 2

Event Details
Justin Alexander Bridal Trunk Show

Justin Alexander Bridal Trunk Show

Tuesday, December 5 - Saturday, December. 9

Event Details

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