The Prom Shop

The Prom Shop
Downtown Kalamazoo

Downtown Kalamazoo

Memories Bridal & Evening Wear

203 E Michigan Avenue Kalamazoo, MI, 49007

Monday – Friday: 11am – 7pm
Saturday: 10am – 5pm (expanded hours through March)
Sunday: 12pm – 5pm

Ph: 269.344.2404
Driving Directions

About The Prom Shop


The Prom Shop of Kalamazoo is located inside our flagship store, Memories Bridal & Evening Wear, in the heart of downtown Kalamazoo. It features Kalamazoo's largest selection of designer prom and pageant gowns and is open year round for homecoming, holiday dances, pageants, and more. With our Free Dress Registry, we won't sell your dress to anyone else at your event – it will stay exclusive to you.

The Hottest Trends

The Downtown Kalamazoo Prom Shop features dress selections by Sherri Hill, Mac Duggal, La Femme, Terani Couture, Ellie Wilde, Tony Bowls and more.

Visit one of our Prom Shop locations in Grand Rapids or Kalamazoo find your dream prom dress.

Dress Registry

Dress Registry

Nothing can ruin your prom night faster than seeing someone else wearing your same dress. At Memories we register our gowns and guarantee we won’t sell your dress to anyone else at your prom (even in a different color).  Your gorgeous gown will stay exclusive to you!

The Cinderella Project

The Cinderella Project

The Cinderella Project of Kalamazoo is an annual event that provides free prom dresses and accessories to local high school young women in need. We believe every girl should feel like a princess.


When should I start shopping for my prom dress?
The earlier the better! We start receiving our new prom stock in November and December and our stock levels typically peak in February.  While we continue to receive new arrivals throughout the season, it’s best to shop early for the biggest selection.

Will you sell my same dress to anyone else going to my prom?
No. We register all of our gowns and won’t sell the same dress to anyone else going to your event (even in a different color).

What is the price range of your prom gowns?
The majority of our prom gowns range in price from $299-$699.

Can you match my date’s tux colors to my dress?
Yes. Since we also offer tuxedo rental we can match your date’s tux to your prom dress perfectly. Plus, we offer the area’s best selection of vest and tie colors (tuxedo rentals are only available at our downtown Kalamazoo location).

How do alterations work?
See our alterations page.

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I bought my daughter’s prom dress here and it is a beautiful one of a kind dress. The experience was awesome. The staff was great. I'm getting married this year and I'm going there to look for my wedding dress.


Read reviews on Google

What an amazing experience at the Prom Shop at RiverTown. These ladies are beyond wonderful and helpful. You can tell they really love what they do. Thank you all for a great experience for my daughter and I and also for the gorgeous dress. She is so excited to wear it for prom.

Middleville, MI

Read Reviews on Facebook

Best dresses around! High quality and gorgeous dresses in all sizes, colors, and styles. The consultants really take their time to make sure you find the perfect gown and you are feeling happy and beautiful. The best part, they register all of the dresses so they only sell ONE of each style to same school! Totally reduces your chances of matching someone else at your prom or event! Definitely recommend The Prom Shop and their sister store Memories Bridal & Evening Wear!

Middleville, MI

Read Reviews Google

My daughter, her BFF and I went to pick up the dresses they had already fell in love with and purchased a few weeks earlier, but I asked them to try them on again. My daughter's friend came out beaming, still in love with her dress. My daughter came out with tears welling up in her eyes and said she felt ugly in the dress now. Logan took so much time talking with my daughter about her own personal flaws in order to relate to the feelings my daughter was having. She found every undergarment you could ever imagine and tried those too. She wasn't going to give up until my daughter felt beautiful. After much time, and tears from ALL of us, including Logan, she left feeling beautiful. They did not have to spend all this time with us on this busy Saturday, the girls had already purchased the dresses so there was no more money in it for them. Logan and the others that checked on us, cared about my daughter's feelings and wanted her to feel beautiful. I can't express to you how much this meant to us. We purchased her prom dress last year from Memories, and had fantastic service as well. They have never let us down!


Read reviews on Facebook


I shopped with my daughter for a prom dress. The selection was amazing!! The staff were all knowledgeable about inventory and the atmosphere was fun and very professional! I highly recommend this shop!

Three Oaks, MI

Read Reviews on Google


Seriously in love with this place! They do everything to help you and I found my dress in under 30 minutes! I'll never go anywhere else for a dress! Plus they have dresses in every style/ color/ price/ size!!!


Bellevue, MI

Read reviews on Facebook

We have received excellent customer service and beautiful dresses from Memories, both for prom and now for my daughter's upcoming wedding! The quality and selection of the dresses, as well as their high level of service, sets them apart from everywhere else. We never felt rushed and their recommendations were spot on- they really took the time to listen and apply their knowledge to help us find the perfect dress. I would recommend Memories to anyone looking for an amazing dress and stress-free shopping experience!


Kalamazoo, MI

Read reviews on Facebook

Our shopping experience for Homecoming, Fall 2015 was excellent. My daughter chose a beautiful dress after being helped with at least a dozen to try. Homecoming went well (she was chosen for Queen!), and the dress went into storage. Prom is tomorrow, and she is wearing the dress again. I was tacking down some ruching that seemed to be amiss. As I was putting the dress back in the garment bag, I noticed dark spots on the front skirt of the dress. I have no idea how they got there. I was in a panic. I called Memories. The girl Caitlin? sp? told me to come right in, they would see what could be done. 20 minutes later, the spots were gone. No charge.

These girls take care of you. I am thrilled with everything I have experienced with this store


Galesburg, MI 

Read reviews on Facebook


Love love Memories staff and store! Great selection of dresses for all sizes! We have now bought 3 dresses from Memories!! And I am quick to tell family and friends and strangers the best place to get a gorgeous one of kind dress!!!

Three Oaks, MI

Read reviews on Facebook


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No upcoming events are scheduled at this time.


Labor Day Weekend Hours

Friday, September 1 - Tuesday, September. 5

Event Details
Homecoming Sample Sale

Homecoming Sample Sale

Friday, August 25 - Saturday, September. 2

Event Details

Memorial Day Weekend Hours

Sunday, May 28 - Monday, May. 29

Event Details
The Prom Shops will be closing for season

The Prom Shops will be closing for season

Friday, April 28 - Sunday, April. 30

Event Details
Cinderella's Closet - Grand Rapids

Cinderella's Closet - Grand Rapids

Saturday, March 18 10:00am - 3:00pm

Event Details

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