Don't dress like her.

Dress like you.

      Don't dress like her.  Dress like you.
Memories Bridal & Evening Wear

Memories Bridal & Evening Wear


West Michigan’s premier Bridal, Prom, and Pageant shop. Offering incredible styles, an inviting atmosphere and exceptional customer service, Memories has the perfect gown to showcase your unique personality. Visit one of our locations or schedule a bridal appointment.

Our Collections

Our Collections


From boho beautiful to sophisticated red carpet glamour, our curated collections feature dresses and designers hand selected with our unique customers in mind.

Bridal & Bridesmaids
Prom
Pageant
Tuxedos & Suits

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Testimonials


We made our appt first of the day. We were driving from out of the area and they let us in early and from the very start they were awesome. Morgan helped us and I knew the dress was "the one" before I even tried it on. Couldn't be more thankful!  

Marissa

Grand Rapids, MI

Read reviews on Facebook

 

“This is an overdue thank you. After a disappointing visit to a swanky store in downtown Chicago my cousin called Memories and was able to make a last minute appointment the very next day for me to look for my dress before I had to head back home to Cleveland. Best decision ever. I had the most amazing experience at Memories! The staff, and especially Darcie, were super friendly and really listened. She made my girlfriends and I feel very welcomed and not rushed.  Best part is that I found my dress that visit and was able to take it home that very day! Oh yeah, and it was within my budget! I can't say enough good things about my experience with Memories and finding my wedding dress. It was super stress free and such an enjoyable experience. I felt very special. Thank you Memories for helping turn what I thought would be a stressful process into one of the easiest and most memorable parts of my wedding planning!”

Kimberley
Cleveland, Ohio

Read reviews on Facebook

My dress was perfect! The whole experience from start to finish with Memories was great! The consultant who helped me find my dress was sweet and kind and all the girls who helped along the way were excellent! Go to Memories and find your gown, brides!!! 

Liz
Michigan

Read reviews on Wedding Wire

Memories was great to work with for my wedding. Excellent staff and customer service, took care of everybody in the wedding party, and made us their number one priority. 

This is what you get from a locally-owned business with the owners on-site. I just don't think the chains can match it and it's the better way to go. You won't regret using Memories for all your needs!

Sean
Kalamazoo, MI

Today was one of the best days of my life! I had the best experience today finding my wedding dress! I was apprehensive at first but Monica totally put me at ease. Thank you for an awesome day! I can't wait to pick up my dress!!

Sarah
Michigan

Read reviews on Facebook

I bought my daughter’s prom dress here and it is a beautiful one of a kind dress. The experience was awesome. The staff was great. I'm getting married this year and I'm going there to look for my wedding dress.

Hafsa
Michigan

Read reviews on Google

My wedding dress experience at Memories was one of my favorite parts of wedding planning! Kate was so much fun to work with and we received great personal attention during all of my dress appointments. It was a very laid back atmosphere and they have a great selection of gorgeous wedding dresses! We also purchased bridesmaids dresses and the mother of the bride dress. They were great about accommodating and working with my bridesmaids, who live in all different parts of the country. I'm so grateful that they helped me find my dream wedding dress and would highly recommend this place to any bride! 

Melanie
Michigan

Read reviews on Google

We have received excellent customer service and beautiful dresses from Memories, both for prom and now for my daughter's upcoming wedding! The quality and selection of the dresses, as well as their high level of service, sets them apart from everywhere else. We never felt rushed and their recommendations were spot on- they really took the time to listen and apply their knowledge to help us find the perfect dress. I would recommend Memories to anyone looking for an amazing dress and stress-free shopping experience! 

Kristin
Michigan

Read reviews on Facebook

Memories was the second place that I went when I began looking for my wedding dress. Fairly quickly into the appointment I knew I would not have to go anywhere else! The dress selection is amazing. I had an idea of what I was looking for and my consultant was great at helping me find just that. In a world where wedding dresses had all started to look the same to me, I was able to find my perfect, unique dress, unlike anything I had seen before. It was love at first sight! Now, just a few months later my dress is already in and just as perfect as I remembered. I even have my appointment set for alterations thanks to the recommendation of my consultant. Memories took the stress out of finding a perfect wedding dress, leaving just the excitement and satisfaction of knowing I made the perfect choice!

Katie
Kalamazoo, MI

Read Reviews on Facebook

Erin is who worked with us... the scheduled appointment was beyond expectations. It was easy, fun, caring & extremely professional! She took exceptional care, time and focus with myself, my bridesmaid & my fiancées sister. I was nervous going in, had no ideas or expectations. Erin made this a wonderful experience & incredible memory for us all. Smiles & tears were shared!! Oh, & yes I absolutely found the dress of my dreams!

Melissa
Kalamazoo, Michigan

Read reviews on Facebook

 

 

5 stars! As you can see from other reviews (all 5 star reviews!) this is the best place in the area to find your dream dress. We all watch TLC's Say Yes to the Dress, but few of us can make the trip to Kleinfelds nor afford the price tags of their dresses. This is Kalamazoo's Kleinfelds! From the moment you lay eyes on the dresses in the store window, you will be amazed.  The sales staff is sooooo helpful and they really identify with you and want you to have the best experience trying on dresses.  I ended up buying my wedding gown, bridesmaid dresses, jewelry, and accessories here! I had an amazing experience! And my husband loved my dress too. 

Cori
Michigan

Read reviews on Yelp

Great experience! Friendly staff, they actually choose the dress that I picked! Love the dress selection, great price range, my max budget was the most expensive dresses they had so it worked perfect for me. We didn't have to look at price tags which is always a plus. Would recommend Memories to any bride! 

Anonymous

Read reviews on Wedding Wire

I would give more stars if I could!  A few months ago, I had the most amazing bridal dress experience at Memories.  My mom, sister and I had a morning appointment on a Saturday in November and Cailin helped me find the perfect dress.  She listened carefully to what I was looking for and what my budget was.  My mom, sister and I pulled a few dresses that we liked, and Cailin pulled some as well.  The very first dress I tried on was one she pulled for me.  It was THE one.  I loved it immediately.  I tried 11 more dresses on and went back to the first.  Mom cried, I cried, we knew it was the one!  Cailin was not pushy, nor did she rush me.  She made me feel comfortable making a very important purchase.  She gave great feedback and we honestly had so much fun the entire visit.  It was perfect...exactly what you would hope for.

Jackson
Michigan

Read reviews on Yelp

Our tuxes were absolutely wonderful, service was great. Thanks!

Joe
Kalamazoo, MI

I can't say enough good things about Memories and my consultant Kaila! The facility and set up is beautiful, comfortable and feels private. They also had the perfect amount of selection - tons of different styles but not too much that it was overwhelming - all with reasonable prices.

Hannah
Marshall, MI

Read reviews on Wedding Wire

Memories is by far the best place to go for a wedding dress in Kalamazoo. They treat you like the beauty you are and make sure you leave with a dress that is beyond your dreams. I am so thankful that Memories helped me find a dress that is me. Plus, I am a plus size bride and they were more than accommodating. I will forever refer Memories to all brides I know. 

Elexa
Kalamazoo, MI

Read Reviews on Facebook

 

 

What an amazing experience at the Prom Shop at RiverTown. These ladies are beyond wonderful and helpful. You can tell they really love what they do. Thank you all for a great experience for my daughter and I and also for the gorgeous dress. She is so excited to wear it for prom.

Amanda
Middleville, MI

Read Reviews on Facebook

Best dresses around! High quality and gorgeous dresses in all sizes, colors, and styles. The consultants really take their time to make sure you find the perfect gown and you are feeling happy and beautiful. The best part, they register all of the dresses so they only sell ONE of each style to same school! Totally reduces your chances of matching someone else at your prom or event! Definitely recommend The Prom Shop and their sister store Memories Bridal & Evening Wear!

McKenzie
Middleville, MI

Read Reviews Google

My daughter, her BFF and I went to pick up the dresses they had already fell in love with and purchased a few weeks earlier, but I asked them to try them on again. My daughter's friend came out beaming, still in love with her dress. My daughter came out with tears welling up in her eyes and said she felt ugly in the dress now. Logan took so much time talking with my daughter about her own personal flaws in order to relate to the feelings my daughter was having. She found every undergarment you could ever imagine and tried those too. She wasn't going to give up until my daughter felt beautiful. After much time, and tears from ALL of us, including Logan, she left feeling beautiful. They did not have to spend all this time with us on this busy Saturday, the girls had already purchased the dresses so there was no more money in it for them. Logan and the others that checked on us, cared about my daughter's feelings and wanted her to feel beautiful. I can't express to you how much this meant to us. We purchased her prom dress last year from Memories, and had fantastic service as well. They have never let us down!

Jennifer

Read reviews on Facebook

 

My wife and I decided to celebrate our 11 year wedding anniversary with a photo / video shoot and Memories Bridal & Evening Wear was our only choice of all others in the area to make certain we looked especially good for the occasion. Their selection and service was excellent, which allowed us to focus on what was most important...our anniversary celebration!

Stanely
Kalamazoo, MI

Read reviews on Yelp

 

 

I shopped with my daughter for a prom dress. The selection was amazing!! The staff were all fantastic...so knowledgeable about inventory and the atmosphere was fun and very professional! I highly recommend this shop!

Sheila
Three Oaks, MI

Read Reviews on Google

 

Seriously in love with this place! They do everything to help you and I found my dress in under 30 minutes! I'll never go anywhere else for a dress! Plus they have dresses in every style/ color/ price/ size!!!

Peri

Bellevue, MI

Read reviews on Facebook

We have received excellent customer service and beautiful dresses from Memories, both for prom and now for my daughter's upcoming wedding! The quality and selection of the dresses, as well as their high level of service, sets them apart from everywhere else. We never felt rushed and their recommendations were spot on- they really took the time to listen and apply their knowledge to help us find the perfect dress. I would recommend Memories to anyone looking for an amazing dress and stress-free shopping experience!

Kristin

Kalamazoo, MI

Read reviews on Facebook

Our shopping experience for Homecoming, Fall 2015 was excellent. My daughter chose a beautiful dress after being helped with at least a dozen to try. Homecoming went well (she was chosen for Queen!), and the dress went into storage. Prom is tomorrow, and she is wearing the dress again. I was tacking down some ruching that seemed to be amiss. As I was putting the dress back in the garment bag, I noticed dark spots on the front skirt of the dress. I have no idea how they got there. I was in a panic. I called Memories. The girl Caitlin? sp? told me to come right in, they would see what could be done. 20 minutes later, the spots were gone. No charge.

These girls take care of you. I am thrilled with everything I have experienced with this store

Alice

Galesburg, MI 

Read reviews on Facebook

 

Love love Memories staff and store! Great selection of dresses for all sizes! We have now bought 3 dresses from Memories!! And I am quick to tell family and friends and strangers the best place to get a gorgeous one of kind dress!!!

Terry
Three Oaks, MI

Read reviews on Facebook

 

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Who We Are


At Memories, we’re passionate about helping women feel their most beautiful.  We adore playing matchmaker between a girl and that perfect dress, and we feel so honored to be a part of the most memorable events in our customers’ lives. 

Adrienne
Adrienne

President - Branding and Merchandising

Derek
Derek

President - Business Operations

Kelsey
Kelsey

Purchasing Manager

Cailin
Cailin

Prom Shop Manager

Morgan
Morgan

Prom Shop Manager

Events


No upcoming events are scheduled at this time.

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Memorial Day Weekend Hours

Sunday, May 28 - Monday, May. 29

Event Details
The Prom Shops will be closing for season

The Prom Shops will be closing for season

Friday, April 28 - Sunday, April. 30

Event Details
Cinderella's Closet - Grand Rapids

Cinderella's Closet - Grand Rapids

Saturday, March 18 10:00am - 3:00pm

Event Details
Cinderella Project

Cinderella Project

Saturday, February 18 9:00am - 12:00pm

Event Details

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